Selected Projects

A health publication with 300+ articles, running Genesis and WPBakery on PHP 7.4 with 48 active plugins, three of them competing caching tools. Rebuilt on stock WordPress with Astra and native Gutenberg, on PHP 8.2, with every URL preserved. WPBakery shortcodes extracted by a purpose-built converter, a full-site shortcode audit that caught two defects sampling had missed, and 777 personal-data records excluded from the migration. Followed by a Search Console audit that traced the site's 0.29% click-through rate to a single spelling choice.

A live multilingual WordPress site (WPML) with two redirect layers and two cache layers. Retired three regional sections for exited markets to clean 410s and drove ~639 indexed pages to zero, restructured the main region without breaking paid-campaign landing pages, migrated an entire services line to a separate domain, and audited 126 unaccounted live pages. Every change verified with before-and-after crawls and cache-busted checks, on a production site with SEO stakes and paid traffic, with zero downtime.

A retrieval-augmented AI assistant built on a publishing entrepreneur's full coaching corpus. Four ingestion pipelines turn years of Zoom calls, Loom recordings, course lessons, and opening monologues into ~1,800 structured knowledge documents in a continuously-updated vector store, answering student questions in his own voice. The weekly flow is fully automated, so the corpus stays current with zero manual work.

Two-phase system that automates document classification, OCR, data extraction, contract-receipt matching, and loan processing for a consumer lending company. Processes batches of mixed documents in under 3 minutes with 99% matching accuracy.

A hyperlocal market-letter product for real estate agents: one agent per ZIP code gets a monthly branded letter built from live Realtor.com data, delivered as email, a print one-pager, and a social pack. Built solo from an empty repository to a paying-ready product: 28,000+ programmatic market pages, deterministic copy assembly so nothing on a page carrying an agent's licence number is ever model-invented, account-level Paddle billing where releasing a ZIP actually stops the charge, and a compliant cold-outreach engine with domain warm-up.

Multi-tenant SaaS platform for SEO analytics and rank tracking. Led all architectural decisions, infrastructure setup, and product development from concept to production deployment.

A free WordPress plugin for AEO (Answer Engine Optimization), published on the WordPress.org plugin directory: it controls which AI crawlers can access a site (GPTBot, ClaudeBot, PerplexityBot, Google-Extended and more), manages llms.txt, builds Organization, Person and FAQ schema, and audits how visible a site is to AI search.

A free WordPress plugin published on the WordPress.org plugin directory: upload a CSV export from Rankioz and bulk-apply meta title and description fixes across WordPress posts and pages, working with the major SEO plugins rather than replacing them.

Rescued a 900-page NYC commercial real estate WordPress site from PageSpeed 71 to 96, built a visitor intelligence pipeline feeding Zoho CRM, developed AI-powered SEO tools using OpenAI embeddings, and migrated infrastructure to a dedicated NYC server.

Rescued the performance of a Webflow SaaS marketing site that was buckling under JavaScript: 96 Lottie animations, a triple-loaded player, render-blocking CSS, and heavy third-party scripts. Cut mobile Total Blocking Time from 30,200 ms to 40 ms and took desktop to a perfect 100, all without breaking cookie consent or Google Ads conversion tracking.

Free pay stub generator with accurate federal and state tax calculations for all 50 US states. Multi-step form, live preview, and clean PDF download, no signup, no payment required.