Technical SEO for the marketing and knowledge base site of a live video streaming and OTT platform: WordPress with WPML across five languages, Yoast SEO Premium, Elementor and Flatsome, all behind CloudFront. Recovered eight flagship articles that a batch operation had silently deindexed, cleared roughly 1,382 hreflang errors at the output layer rather than page by page, and traced about 200 flagged redirect chains back to 21 real causes.
Eight deindexed articles recovered and that class of error stopped from recurring; hreflang errors from ~1,382 to effectively clean, confirmed by an independent Search Console audit; ~200 redirect chains resolved to clean single hops. Roughly six months, reporting directly to the CEO.
WordPressWPMLYoast SEO PremiumCloudFrontElementorSearch ConsolePageSpeed Insights
A health publication with 300+ articles, running Genesis and WPBakery on PHP 7.4 with 48 active plugins, three of them competing caching tools. Rebuilt on stock WordPress with Astra and native Gutenberg, on PHP 8.2, with every URL preserved. WPBakery shortcodes extracted by a purpose-built converter, a full-site shortcode audit that caught two defects sampling had missed, and 777 personal-data records excluded from the migration. Followed by a Search Console audit that traced the site's 0.29% click-through rate to a single spelling choice.
All 1,370 URLs verified with zero lost; 48 active plugins reduced to 9; homepage mobile performance 38 to 100 with every page passing Core Web Vitals; LCP 9.8s to 1.4s; PHP 7.4 to 8.2.33; 777 personal-data records excluded; under two minutes of downtime.
A live multilingual WordPress site (WPML) with two redirect layers and two cache layers. Retired three regional sections for exited markets to clean 410s and drove ~639 indexed pages to zero, restructured the main region without breaking paid-campaign landing pages, migrated an entire services line to a separate domain, and audited 126 unaccounted live pages. Every change verified with before-and-after crawls and cache-busted checks, on a production site with SEO stakes and paid traffic, with zero downtime.
~639 indexed pages deindexed to zero and held there; 717 URLs retired to clean 410s; 100+ single-hop redirects across a plugin-plus-server two-layer setup with zero chains introduced; a 126-page audit and a full services-line domain migration, all with zero downtime and evidence for every change.
Search Console flagged a coach training school's blog for Core Web Vitals while every spot check came back fast, and leadership was weighing a full static rebuild. Built real-user monitoring as a must-use WordPress plugin, split every measurement by cache status, and traced the slow tail to full-site cache purges on every deploy that nothing re-warmed, on an origin with two PHP workers and heavy bot traffic. Fixed with a sitemap cache-warming crawler, scheduled as a GitHub Action, with no rebuild.
Cached pages at 456ms p75 LCP vs 1,692ms uncached; blog served from cache only 18.8% of the time; 879 of 895 pages (98%) cold after a single deploy, all warm in one pass; median load ~1.3s to ~0.6s; Search Console Core Web Vitals back to normal eleven days after the fix, no rebuild.
A hyperlocal market-letter product for real estate agents: one agent per ZIP code gets a monthly branded letter built from live Realtor.com data, delivered as email, a print one-pager, and a social pack. Built solo from an empty repository to a paying-ready product: 28,000+ programmatic market pages, deterministic copy assembly so nothing on a page carrying an agent's licence number is ever model-invented, account-level Paddle billing where releasing a ZIP actually stops the charge, and a compliant cold-outreach engine with domain warm-up.
Complete product built and deployed: 28,000+ ZIP market pages with a deliberate indexing throttle, a two-year trend backfill over 710,000 rows of housing data, deterministic letter generation enforced by code-level quality rules, per-account subscription billing with immediate cancellation, and a CAN-SPAM-compliant outreach pipeline. Full money path proven end to end against live Paddle.
DjangoMySQLCeleryPaddleGmail APIPillowRailwayProgrammatic SEO
Rescued the performance of a Webflow SaaS marketing site that was buckling under JavaScript: 96 Lottie animations, a triple-loaded player, render-blocking CSS, and heavy third-party scripts. Cut mobile Total Blocking Time from 30,200 ms to 40 ms and took desktop to a perfect 100, all without breaking cookie consent or Google Ads conversion tracking.
Mobile Total Blocking Time 30,200 ms → 40 ms; desktop PageSpeed 44 → 100 with Core Web Vitals passing. Delivered across four milestones and an ongoing retainer, consent and offline-conversion tracking preserved throughout.
WebflowJavaScriptGA4Consent Mode v2Core Web VitalsLighthouseSearch Console
A retrieval-augmented AI assistant built on a publishing entrepreneur's full coaching corpus. Four ingestion pipelines turn years of Zoom calls, Loom recordings, course lessons, and opening monologues into ~1,800 structured knowledge documents in a continuously-updated vector store, answering student questions in his own voice. The weekly flow is fully automated, so the corpus stays current with zero manual work.
~1,800+ knowledge documents across four content pipelines spanning 2+ years of material; the weekly ingest → index → answer flow fully automated end to end. Bulk question-answering parallelized for a measured 3.3x (projected 5-8x) speedup at no added cost.
Rescued a 900-page NYC commercial real estate WordPress site from PageSpeed 62 to 96, built a visitor intelligence pipeline feeding Zoho CRM, developed AI-powered SEO tools using OpenAI embeddings, and migrated infrastructure to a dedicated NYC server.
PageSpeed 62 to 96 across 921 pages, all passing Core Web Vitals. Two Upwork contracts totaling 1,196 hours, both rated 5.0 stars.
Two-phase system that automates document classification, OCR, data extraction, contract-receipt matching, and loan processing for a consumer lending company. Processes batches of mixed documents in under 3 minutes with 99% matching accuracy.
Reduced batch processing from 30+ minutes of manual work to 1.5-3 minutes automated, with 99% contract-receipt matching accuracy across handwritten and digital formats
Multi-tenant SaaS platform for SEO analytics and rank tracking. Led all architectural decisions, infrastructure setup, and product development from concept to production deployment.
Full product designed, built, and deployed: multi-tenant data isolation, subscription billing, automated crawling pipelines, and real-time analytics dashboard
A free WordPress plugin for AEO (Answer Engine Optimization), published on the WordPress.org plugin directory: it controls which AI crawlers can access a site (GPTBot, ClaudeBot, PerplexityBot, Google-Extended and more), manages llms.txt, builds Organization, Person and FAQ schema, and audits how visible a site is to AI search.
Published and live on the WordPress.org plugin directory: AI-crawler access manager, llms.txt generator, schema and entity builder, and an AI-visibility audit. GPL-2.0, WordPress Coding Standards, passes the automated Plugin Check. My second published WordPress.org plugin, alongside Rankioz SEO.
A free WordPress plugin published on the WordPress.org plugin directory: upload a CSV export from Rankioz and bulk-apply meta title and description fixes across WordPress posts and pages, working with the major SEO plugins rather than replacing them.
Published and live on the WordPress.org plugin directory, turning Rankioz meta-tag recommendations into bulk one-click fixes inside WordPress. GPL-2.0, WordPress Coding Standards.
WordPressPHPSEO AutomationYoast / Rank Math / AIOSEOCSV Import
Free pay stub generator with accurate federal and state tax calculations for all 50 US states. Multi-step form, live preview, and clean PDF download, no signup, no payment required.
A free, no-signup product built end to end: an accurate tax engine (2025 federal brackets, all 50 states, FICA) driving a multi-step form with live preview and clean PDF export. Live at paystubflow.com, with its highest-intent pages ranking on page one of Google.